Communication‐acculturation and the cultivation hypothesis: A comparative study between two Korean communities in the U.S.

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Abstract
Based on the communication‐acculturation perspective, this study assumed active roles of mass media during the acculturation process among foreign immigrants. Employing major postulates and methodologies used in the “cultivation”; hypothesis, surveys among two Korean communities in the U.S. found little substantial support for the cultivation hypothesis in general, nor for the “resonance effect”; in particular. While the inter‐cultural testing of the hypothesis failed to find evidence for television's perceptual influence, the study generally supported previous findings showing positive associations of various media orientations with antecedent factors such as perceived language proficiency, length of stay, educational background and gratifications sought from media exposure.

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