Marketing a new industrial good: A case study

• 30 April 1972
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 1  (3) , 299-307
• https://doi.org/10.1016/0019-8501(72)90022-3

Abstract

Keywords

• POROMERICS
• UPPER MATERIALS
• EUROPE
• AUTHORS
• MARKET
• PENETRATION
• MADE
• INDUSTRIAL COMPANY
• MANCHESTER BUSINESS