The Australian Pharmaceutical Manufacturers Association Code of Conduct: guiding the promotion of prescription medicines
Open Access
- 1 August 1999
- journal article
- Published by Therapeutic Guidelines Limited in Australian Prescriber
- Vol. 22 (4) , 78-80
- https://doi.org/10.18773/austprescr.1999.067
Abstract
Promotional messages are designed to be persuasive. Pharmaceutical promotion can influence not onlyKeywords
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