Organizational change as shifting conversations
- 1 December 1999
- journal article
- Published by Emerald Publishing in Journal of Organizational Change Management
- Vol. 12 (6) , 480-500
- https://doi.org/10.1108/09534819910300855
Abstract
This article explores producing and managing change within conversationally constructed realities. Conversations are proposed as both the medium and product of reality construction within which change is a process of shifting conversations in the network of conversations that constitute organizations. In this context, change entails bringing new conversations into a sustained existence and the job of change managers is to create the conversational realities that produce effective action rather than to align organizations with some “true” reality.Keywords
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