Publishing Activity in Marketing as an Indicator of Its Structure and Disciplinary Boundaries
Open Access
- 1 November 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 16 (4) , 485-494
- https://doi.org/10.1177/002224377901600405
Abstract
An analysis of the nature of sources cited by authors of articles published in the JMR and JM yields insight into the structure and boundaries of the marketing discipline.Keywords
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