Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables

1 February 1993

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 30 (1) , 42
https://doi.org/10.2307/3172512

Abstract

The method of paired comparisons addresses the problem of determining the scale values of a set of stimuli on a preference continuum that is not directly observ...

Keywords

INDIVIDUAL DIFFERENCES
CAPTURING INDIVIDUAL
DESCRIPTOR VARIABLES
EXTENDED BTL
PAIRED COMPARISONS
BTL MODEL
INCORPORATING DESCRIPTOR
MODEL INCORPORATING

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