The demand for salmon in France: the effects of marketing and structural change
- 1 September 1992
- journal article
- research article
- Published by Taylor & Francis in Applied Economics
- Vol. 24 (9) , 1027-1034
- https://doi.org/10.1080/00036849200000080
Abstract
Two aspects of change in the market for salmon in France during the 1980s are the subject of econometric analysis. First, an hypothesis that a change in the distribution pattern for salmon, with a larger share of the product traded further down the distribution channel, has lead to more elastic demand is tested via demand analysis. Second, the effects of advertising in expanding the salmon market is tested.Keywords
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