Attitudinal consequences of commitment to unpleasant behavior.
- 1 May 1960
- journal article
- Published by American Psychological Association (APA) in The Journal of Abnormal and Social Psychology
- Vol. 60 (3) , 379-383
- https://doi.org/10.1037/h0049289
Abstract
“This study tested a ‘nonobvious’ hypothesis derived from Festinger's theory of cognitive dissonance: given the fact that a person is committed to an unpleasant behavior, he tends to increase his disliking for that behavior more if he is exposed to information against engaging in it than if he is exposed to information favorable to engaging in it . . ‥ the . . . hypothesis . . . was supported.” (PsycINFO Database Record (c) 2006 APA, all rights reserved)Keywords
This publication has 0 references indexed in Scilit: