The implementation of strategic marketing planning techniques in British industry
- 31 December 1984
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 1 (2) , 153-162
- https://doi.org/10.1016/0167-8116(84)90038-7
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- The value of formal planning for strategic decisions: Review of empirical researchStrategic Management Journal, 1982
- Strategic Portfolio Management in the Multibusiness FirmCalifornia Management Review, 1981