Innovativeness: The Concept and Its Measurement
- 1 March 1978
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 4 (4) , 229-242
- https://doi.org/10.1086/208701
Abstract
The nature of innovativeness, and its relationship to adoption, are explored in this article. It is argued that innovativeness should be conceptualizKeywords
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