A Consumer Purchasing Model with Erlang Inter-Purchase Time
- 1 December 1973
- journal article
- Published by JSTOR in Journal of the American Statistical Association
- Vol. 68 (344) , 828
- https://doi.org/10.2307/2284508
Abstract
The gamma-Poisson form of the negative binomial distribution (NBD) model generally gives a good fit to many aspects of repeat-buying behavior for a wide range o...Keywords
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