Marketing Faculty Promotion and Tenure Policies and Practices
Open Access
- 1 August 1985
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 7 (2) , 74-80
- https://doi.org/10.1177/027347538500700211
Abstract
The promotion and tenure policies and practices of marketing departments in particular are explored. The balance among the evaluative areas of performance (teaching, research, and service) are assessed, together with the perceived importance of the various components of each area. The results are discussed in terms of trends in today's educational system.Keywords
This publication has 2 references indexed in Scilit:
- An objective approach to faculty promotion and tenure by the analytic hierarchy processResearch in Higher Education, 1983
- Faculty evaluation: The basis for rewards in higher educationPeabody Journal of Education, 1980