Poetics and Politics of Destination Branding: Denmark

• 1 January 2004
• journal article
• Published by Taylor & Francis in Scandinavian Journal of Hospitality and Tourism
• Vol. 4  (2) , 107-128
• https://doi.org/10.1080/15022250410003898

Abstract

Keywords

• DESTINATION BRANDING
• DESTINATION IDENTITY
• DESTINATION IMAGE
• DESTINATION MARKETING
• TOURISM IN DENMARK