Marketing Adaptations by American Multinational Corporations in South America

• 1 October 1996
• journal article
• Published by Taylor & Francis in Journal of Global Marketing
• Vol. 9  (4) , 57-74
• https://doi.org/10.1300/j042v09n04_04

Abstract

Keywords

• MARKETING ADAPTATIONS
• AMERICAN MULTINATIONAL
• MULTINATIONAL CORPORATIONS
• SOUTH