Measurement of Husband-Wife Influence in Consumer Purchase Decisions

• 1 August 1971
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 8  (3) , 305
• https://doi.org/10.2307/3149567

Abstract

Keywords

• HUSBAND WIFE
• WIFE INFLUENCE
• PURCHASE DECISIONS
• CONSUMER PURCHASE
• MEASUREMENT OF HUSBAND