Modeling Store Choice Behavior
Open Access
- 1 February 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (1) , 38-42
- https://doi.org/10.1177/002224377100800104
Abstract
This article presents a formal test of the linear learning model in the context of store choice behavior, using 15 data sets involving three product classes. The model is used as a vehicle in understanding this aspect of consumer behavior. Ways in which marketing decision makers might use such models are considered.Keywords
This publication has 1 reference indexed in Scilit:
- Consumer's Purchase Decision Process: Stochastic ModelsJournal of Marketing Research, 1969