Speech communication training needs in the business community
- 1 September 1978
- journal article
- research article
- Published by Taylor & Francis in Central States Speech Journal
- Vol. 29 (3) , 163-172
- https://doi.org/10.1080/10510977809367973
Abstract
Gradual changes in academic programs for career oriented instruction have produced important pedagogical questions. Researchers attempting to answer the questions have based their research on the wrong assumptions. This research asked a different audience about “trouble” instead of “importance,” and used language familiar in the business community with dramatically different results. Based on this research, tentative conclusions may be drawn about what communication skills we should teach career oriented students.Keywords
This publication has 1 reference indexed in Scilit:
- Communication skills needed by persons in business organizationsCommunication Education, 1976