Personality Measurement in Cross‐Cultural Perspective

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Abstract
I first provide an overview of general issues in personality measurement across cultures (e.g., measurement bias and equivalence, levels of test adaptation or indigenization). Then, in keeping with the organization of this special issue, I discuss personality measurement from alternative theoretical perspectives that have addressed, in varying degrees, personality and its measurement in cross‐cultural perspective (i.e., trait perspectives, projective techniques, cultural psychology and constructivist perspectives, evolutionary perspectives). An integrated measurement approach is advocated, incorporating diverse aspects or levels of personality, while drawing on the complementary strengths of alternative approaches.

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