Goal-directed behaviors in marketing: Cognitive and emotional perspectives

• 1 September 1997
• journal article
• research article
• Published by Wiley in Psychology & Marketing
• Vol. 14  (6) , 539-543
• https://doi.org/10.1002/(sici)1520-6793(199709)14:6<539::aid-mar1>3.0.co;2-8

Abstract