Creativity and the subliminal manipulation of projected self‐images

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Abstract
This is a report of two experiments on the relationship between creativity and the effects of manipulations of self‐image. Creativity was estimated with the Creative Functioning Test (CFT), an assessment of the tendency to bar the use of subjective interpretations when the support for a “correct” interpretation is being gradually eroded. Self‐image was manipulated in the Identification Test (IT). This involves a backwards masking design in which an ambiguous picture of a face is presented briefly on a viewing screen, preceded by either of two subliminal verbal messages. These were I SUPERIOR and I INFERIOR in a pilot study (n = 25) and I GOOD and I BAD in the main study (n = 33). In the latter, there was also an interview which served to further cross‐validate the CFT. In both studies, creative subjects alternated between reporting young faces and adult ones significantly more often than uncreative subjects. Their identity was not, then, fixedly adult. Creative and uncreative subjects also defended their projected self‐image in different ways against the subliminal manipulations. High and stable self‐confidence was typical of both highly creative and uncreative subjects, but not of subjects in the middle range. Still, the self‐confidence in the two extreme groups was only superficially similar.

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