How Consumers Allocate Their Time When Searching for Information

1 November 1993

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 30 (4) , 452
https://doi.org/10.2307/3172690

Abstract

The authors assume consumers maximize value subject to a constraint on their time. The value of positive information is the increase in the expected utility of ...

Keywords

TIME WHEN SEARCHING
CONSTRAINT
EXPECTED UTILITY
ALLOCATE THEIR TIME
AUTHORS ASSUME
POSITIVE INFORMATION
MAXIMIZE VALUE
CONSUMERS MAXIMIZE
ASSUME CONSUMERS

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