Political Communication Research and the Uses and Gratifications Model a Critique

1 January 1979

journal article
research article
Published by SAGE Publications in Communication Research

Vol. 6 (1) , 37-53
https://doi.org/10.1177/009365027900600103

Abstract

Serious conceptual problems undermine the usefulness of the uses and gratifications approach. These problems, in turn, grow out of the approach's commitment to the variable analytic method. So long as that commitment is retained, the value of research based on the uses and gratifications approach will continue to be limited.

Keywords

This publication has 4 references indexed in Scilit:

THE USES AND MISUSES OF USES AND GRATIFICATIONS
Human Communication Research, 1977
Constructivism and the study of human communication
Quarterly Journal of Speech, 1977
Jay G. Blumler and Elihu Katz eds., The Uses of Mass Communications: Current Perspectives on Gratifications Research. Beverly Hills, California, Sage Publications, 1974, 318 pp., $7.50
Public Opinion Quarterly, 1976
Functional Analysis and Mass Communication
Public Opinion Quarterly, 1960