Knowledge-based modeling of marketing managers' problem solving behavior
- 30 April 1991
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 8 (1) , 5-16
- https://doi.org/10.1016/0167-8116(91)90003-p
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The Net Present Value of Market ShareJournal of Marketing, 1985
- Human Diagnostic Reasoning by Computer: An Illustration from Financial AnalysisManagement Science, 1983
- BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case StudyOperations Research, 1975