Modifying Socially-Conscious Behavior: The Foot-in-the-Door Technique
- 1 December 1977
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 4 (3) , 156-164
- https://doi.org/10.1086/208691
Abstract
The results of a field experiment conducted to test the effectiveness of a behavioral influence strategy predicated on self-perception theory in prodKeywords
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