Toward a Resource-Based Theory of Bargaining Power in International Joint Ventures

• 22 November 1991
• journal article
• Published by Taylor & Francis in Journal of Global Marketing
• Vol. 5  (1-2) , 35-54
• https://doi.org/10.1300/j042v05n01_04

Abstract

Keywords

• INTERNATIONAL JOINT
• JOINT VENTURES
• BARGAINING POWER
• RESOURCE BASED
• THEORY