Modifying children's eating habits through television ads: Effects of humorous appeals in a field setting
- 1 January 1981
- journal article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 25 (1) , 37-47
- https://doi.org/10.1080/08838158109386427
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The effect of humor on recall of a radio advertisementJournal of Broadcasting, 1980
- Humor in AdvertisingJournal of Marketing, 1973
- INDUCTION OF CURIOSITY VIA RHETORICAL QUESTIONS AND ITS EFFECT ON THE LEARNING OF FACTUAL MATERIALSBritish Journal of Educational Psychology, 1973