Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments
- 1 January 2003
- journal article
- research article
- Published by Springer Nature in Quantitative Marketing and Economics
- Vol. 1 (1) , 93-110
- https://doi.org/10.1023/a:1023581927405
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Increased consumer sales response though use of 99-ending pricesJournal of Retailing, 1996