The Anti-Smoking Commercials: A Study of Television's Impact on Behavior

• 1 January 1971
• journal article
• Published by Oxford University Press (OUP) in Public Opinion Quarterly
• Vol. 35  (2) , 242
• https://doi.org/10.1086/267896

Abstract

Keywords

• TELEVISION'S IMPACT
• BEHAVIOR
• ANTI SMOKING COMMERCIALS