The Appeal of Buying Black
Open Access
- 1 May 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (2) , 141-148
- https://doi.org/10.1177/002224377200900204
Abstract
Recent interest in the Negro market has produced much research on this unique market segment. This article directly examines some of the major factors which seem to affect retail shopping behavior in a black community. In particular the influence of black ownership of retail outlets is investigated.Keywords
This publication has 6 references indexed in Scilit:
- The Assignment of Numbers to Rank Order CategoriesAmerican Sociological Review, 1970
- Finding Variables That WorkPublic Opinion Quarterly, 1969
- Joint Estimation of Relationships Involving Discrete Random VariablesEconometrica, 1965
- Problems in the Analysis of Survey Data, and a ProposalJournal of the American Statistical Association, 1963
- A Probabilistic Analysis of Shopping Center Trade AreasLand Economics, 1963
- Some Negro‐White Differences in Consumption*The American Journal of Economics and Sociology, 1962