The Buyer‐Supplier Relationship in Total Quality Management

Abstract
This article reports on the main barriers that hinder the development of an effective buyer‐supplier relationship in quality management. The findings are based on questionnaire data obtained from 300 United Kingdom‐based suppliers to 3 major customers in the automotive industry, and on fieldwork carried out in buyer and supplier organizations. The barriers identified include poor communication and feedback, supplier complacency, buyers having poorly defined and unstructured supplier quality improvement programs, the credibility of buyers as perceived by their suppliers, and misconceptions regarding purchasing power.

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