The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes
- 1 August 1988
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 25 (3) , 266
- https://doi.org/10.2307/3172529
Abstract
Using Smith and Swinyard's integrated information response model as a theoretical foundation, the authors investigate the effects of sequence of exposure to...This publication has 0 references indexed in Scilit: