A Content Analysis of the Sports Section of Canada's National Newspaper with Respect to Gender and Professional/Amateur Status

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Abstract
The purpose of this research was to analyze the contents of the sports section of Canada's National newspaper (The Globe and Mail) for one year (July, 1988 to June, 1989). The variables considered included: gender; amateur versus professional coverage; and Canadian, American, and International content. All articles, editorials, and pictures found in the sports section were included in the analysis. Statistical analyses using paired t-tests (p < 0.05) sought to determine if any differences existed in content. Males received significantly more coverage than females in print, pictoral, and editorial space. Male professional sport received 41 % of the total space, significantly more than the space given to amateur athletes while Canadian amateur athletes received significantly more coverage than International and American athletes. Further research efforts regarding Canadian sports sections could include a breakdown of the amount of coverage given to earlier sport and a comparison of space allotment to participation rates.

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