There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making
- 1 September 1995
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 22 (2) , 229-238
- https://doi.org/10.1086/209447
Abstract
Pleasant ambient odors are found to affect consumer decision making depending on whether the scents are congruent or incongruent with the target prodKeywords
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