Issues advertising and its effect on public opinion recall
- 31 August 1986
- journal article
- Published by Elsevier in Public Relations Review
- Vol. 12 (2) , 47-56
- https://doi.org/10.1016/s0363-8111(86)80026-1
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Trends in Factual Claims in Ads in Magazines, 1958, 1968 and 1978Journalism Quarterly, 1984
- The Effectiveness Challenge in Issue Advertising CampaignsJournal of Advertising, 1983
- Reaching the Public: The Asbestos Awareness CampaignJournal of Communication, 1981
- Some Reasons Why Information Campaigns Can SucceedPublic Opinion Quarterly, 1973
- An Information Campaign That Changed Community AttitudesJournalism Quarterly, 1970