The Role of Personal Values in Marketing and Consumer Behavior
- 1 April 1977
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 41 (2) , 44
- https://doi.org/10.2307/1250633
Abstract
Do people in two culturally distinct regions of the United States have different value orientations; and, if so, to what extent do such differences relate to at...This publication has 0 references indexed in Scilit: