Abstract
Environmental demands may have positive or negative effects upon individual behavior and goal direction. This paper, using field theory as a frame of reference, attempts to examine the impact on students of various school and individual demands and expectations. Specifically, the use of stereotype as a basis for reward and encouragement systems is explored. Implications for counselors are derived from the discussion which calls for continued self‐examination of counselor attitudes and procedures as well as an increasing concern by counselors with their catalytic, human relations function in promoting positive school climates and realistic individual demands.

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