The Development of Self‐Brand Connections in Children and Adolescents
Top Cited Papers
- 1 June 2005
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 32 (1) , 119-129
- https://doi.org/10.1086/426622
Abstract
Individuals use brands to create and communicate their self-concepts, thereby creating self-brand connections. Although this phenomenon is well documKeywords
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