Too Much, Too Little and Too Often: A Critique of du Gay's Analysis of Enterprise

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Abstract
In recent years, organizational and political debates have accorded a privileged position to enterprise as holding the promise for both corporate and individual development. In several publications, Paul du Gay has articulated a persuasive analysis and critique of the enterprise discourse; he and a number of collaborators have analysed the various managerial discourses and techniques through which employees are reimagined as entrepreneurs, and organizations are to move from dysfunctional bureaucracies to models of excellence. Whilst we share du Gay's critical position towards enterprise and the Foucauldian tradition upon which he draws, we feel that his analysis suffers from several flaws which we articulate around three themes. Firstly, we argue that du Gay's analysis claims too much for enterprise, and relies on a flawed dualism between enterprise and bureaucracy; secondly, we feel that his analysis is over-deterministic and makes too little space for resistance and alternative discourses to enterprise; finally, we suggest that du Gay has presented the same arguments too often and that his work is implicated in the constitution of the enterprise discourse as an accomplished fact within the academic community.

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