On the Usage of "Modified" Personality Trait Measures in Consumer Research
- 1 December 1975
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 2 (3) , 223-228
- https://doi.org/10.1086/208635
Abstract
This article reports an empirical study designed to examine the test-retest reliability of personality trait measures developed from modification ofKeywords
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