Caution in the Use of Difference Scores in Consumer Research

• 1 March 1993
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 19  (4) , 655-662
• https://doi.org/10.1086/209329

Abstract

Keywords

• CONSUMER RESEARCH
• DIFFERENCE SCORES
• SPURIOUS
• ILLUSTRATES
• OVERCOME
• CAUTION
• VARIANCE
• SCORES IN CONSUMER
• USE OF DIFFERENCE