A Varying‐Parameter Averaging Model of On‐Line Brand Evaluations
- 1 September 1997
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 24 (2) , 232-248
- https://doi.org/10.1086/209507
Abstract
Consumer evaluations of new brands evolve over time as information is acquired. We conceptualize the extent to which evaluations are updated in termsKeywords
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