Assessing Communication Effects on Energy Conservation
- 1 September 1978
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 5 (2) , 82-88
- https://doi.org/10.1086/208718
Abstract
This article presents the results of a field experiment on alternative ways of prompting energy conservation behavior. The source of the communicatioKeywords
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