Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research
Open Access
- 1 November 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (4) , 414-425
- https://doi.org/10.1177/002224377501200405
Abstract
The existence of multiple observations within several cross sections gives rise to both opportunities and problems in the application of regression analysis. In this article the issues associated with the decision of whether or not to pool the data for purposes of estimation are explored and examples of marketing applications are provided.Keywords
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