The Effects of Product Class Knowledge on Information Search Behavior
- 1 June 1985
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 12 (1) , 1-16
- https://doi.org/10.1086/209031
Abstract
The effects of prior knowledge about a product class on various characteristics of pre-purchase information search within that product class are examKeywords
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