J Scale Models for Preference Behavior
- 1 September 1963
- journal article
- Published by Cambridge University Press (CUP) in Psychometrika
- Vol. 28 (3) , 265-271
- https://doi.org/10.1007/bf02289574
Abstract
Three models for preference behavior are developed within the framework of Coombs' theory of data, an absolute difference model, a ratio model, and a two-stage model. Each of these models describes a mechanism by which unilateral preferences may be determined on a unidimensional J scale. Differential implications of the models for response latencies are derived, and some early data employing an application of the unfolding technique are presented in support of the two-stage model.Keywords
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