The Venture Team: A New Concept in Marketing Organization
- 1 July 1972
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 36 (3) , 44
- https://doi.org/10.2307/1251039
Abstract
An increasing number of large corporations are using venture teams to manage new product innovations from idea conception to full commercialization. A field stu...Keywords
This publication has 0 references indexed in Scilit: