Analysis of Abc-Tv Coverage of the 21St Olympiad Games, Montreal
- 1 March 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Sport and Social Issues
- Vol. 4 (1) , 25-33
- https://doi.org/10.1177/019372358000400102
Abstract
Millions of dollars and thousands of hours of time were devoted to television coverage of the 1976 Olympic Games in Montreal. The objective of this coverage was not the repor ting of the details of each sporting evènt. Rather, the television outlets, particularly America's ABC Network, actually devoted more time to promoting their own programming and to covering the events (restaurant tours) peripheral to the sporting activity.Keywords
This publication has 0 references indexed in Scilit: