An Analysis of Formative Diffusion Strategies Used by Project Teams Associated with the Social Education Materials Project (SEMP)

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Abstract
The literature is replete with studies which document curriculum development projects, especially those occurring in North America and the United Kingdom. Few of these accounts of curriculum projects provide an analysis of the diffusion and dissemination strategies incorporated into the respective project designs. The subject of this paper, the Social Education Materials Project (SEMP), is studied in terms of the formative diffusion strategies used by the project teams operating in all states during 1975–76. By comparing uses made of specific strategies with those proposed in diffusion models, an attempt is made to assess their overall influence upon teachers who have adopted (or intend to adopt) and implement SEMP materials.