In this study subjects first rated their present euphoria on a + 5 to - 5 basis. Following this rating they were requested to write as many pleasant and unpleasant items as they could. An analysis of the results shows that, when averages are considered, euphoria varies directly with the ratio of the pleasant to the unpleasant items. Thus, the individual who reports high euphoria tends to make a relatively large number of pleasant productions and a relatively small number of unpleasant ones. The items reported by an individual with a lower euphoria, on the other hand, include relatively fewer that are pleasant and relatively more that are unpleasant. Euphoria is properly regarded as an attitude. This attitude may be made the object of definite experimentation. (PsycINFO Database Record (c) 2006 APA, all rights reserved)