Have Manufacturing Firms Adopted the Marketing Concept?

1 July 1965

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 29 (3)
https://doi.org/10.2307/1248539

Abstract

Here are specific answers to the following questions: • Have American manufacturing firms really adopted the marketing concept? • Which basic philosophies of ma...

Keywords

FIRMS ADOPTED
MANUFACTURING FIRMS
SPECIFIC ANSWERS
BASIC PHILOSOPHIES
REALLY ADOPTED
FIRMS REALLY
AMERICAN MANUFACTURING

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